How Real Estate Professionals Stay Out of Spam Folders

Like most real estate professionals, you put a lot of thought and effort into the email communications you send to clients and potential clients. Building a distribution list and coming up with content, plus writing and editing email messages can be time-consuming. Staying in touch with clients is important for relationship building and marketing, and you want to make sure that the messages you craft get to your recipients. Here are some ways to help your emails avoid the spam folder and make it to the inbox:




  • Use subject titles that clearly communicate the content of your messages. Some spam programs may delete messages with vague or confusing subject lines. Additionally, you want your recipients to know what your message is about so they will click to open the full content. By using specific subject titles, you’ll be more likely to increase readership.


  • Ask recipients to add you to their contact lists. When you give clients and potential clients your contact information, simply request that they remember to make you one of their contacts. In addition to helping your messages avoid the spam folder, having you as a contact will make it easy for them to find the information they need to reach you. After you meet a client or potential client, text them your contact card to make it easy for them to add you. Be sure to add this request in your email signature blocks and on social media as well.


  • Send a confirmation email to new addresses. Thank the recipient for signing up, and remind them to include you as a contact.


  • Make sure your “From” line and your email address communicate who the messages are from. Avoid using abbreviated or creative email addresses. Instead, choose an address that features enough of your name and company that recipients (and spam programs) have no doubt who the sender is.


  • Include your full name, street address, or mailing address in the signature block on your emails. Having complete contact information that matches the “From” line can signal that your message isn’t spam and make it easy for recipients to respond to you and contact you.


  • Increase engagement rates by asking for a response in your emails. Include questions, surveys, or polls when possible and appropriate. Ask for feedback and direction on what kind of information your recipients would like to receive.


  • Send regular messages, but don’t overwhelm recipients. Receiving too many emails can be frustrating and annoying and may trigger a spam alert.


  • Include an unsubscribe option in each email. In addition to giving recipients a chance to opt-out, you’ll have a better understanding of who’s getting your messages and readership when you offer an unsubscribe opportunity.


  • Avoid overloading messages with links and hyperlinks. Some spam programs may kick your messages out if there are too many embedded codes.


To encourage readership and engagement, always strive to make your content useful and compelling. Your HSA Account Manager can provide information that you’ll want to share with clients about the value and convenience that home warranty coverage brings to buyers and sellers alike. Contact your Account Manager today to find out more about all the tools and resources that HSA provides to help you with marketing and communications.