As a real estate professional, the impression you make is important. Whether you’re interacting with clients in person or online, the way you dress is a big part of that impression. Whether consciously or unconsciously, we all form opinions of people based on the way they present themselves through their clothing and fashion choices. If you’d like to present a professional, stylish image, here are some tips:
- Pay attention to the season and the climate when choosing your clothes. You’ll look more appropriate, and you’ll be more comfortable when you’re wearing clothing that’s suitable for the calendar and the temperature. It can be helpful and time-saving to divide your closet into warm-weather clothes and cool weather clothes, with transitional or year-round pieces stored in between.
- Know what’s customary in your area. Styles and formality vary from region to region. What may be considered a professional dress in one area of the country might be too casual or too dressy in another. A good rule of thumb is to avoid dressing more casually than your clients.
- Layers and jackets can make your wardrobe more versatile and help you stay comfortable in changing temperatures. You can also change the formality of an outfit simply by adding or removing a layer. Look for blazers, sweaters, and vests in solid colors that can be worn with different pieces in your closet.
- Always be prepared for rain and inclement weather. Carry an umbrella and a rain jacket or poncho for unexpected showers. (Have an extra umbrella available for clients, too.) If you live in an area that receives a lot of rain or snow, a pair of boots can come in handy when you’re visiting construction sites. A pair of gloves can also be useful when the weather turns cold or when you’re touring unheated properties.
- Accessories can help you change up outfits and add style and flair. Scarves, necklaces, and pins for women and ties, belts, and pocket squares for men can lend color and personality to even basic pieces.
- No matter how expensive or well put together an outfit is, wrinkled clothing or scuffed shoes can be detracting. Be sure to iron or steam clothing per manufacturer’s instructions, and keep shoes polished and in good repair.
- Speaking of shoes, selling real estate can mean long days on your feet, so having an extra pair handy to change into can keep you comfortable and happy. It’s also a good idea to have a change of shirts in your office or car for hot days or when you spill something and don’t have time to go home your next appointment.
For professional photos and videos, it’s a good idea to dress simply. Avoid narrow stripes and bold prints, which can be distracting and sometimes blurry on camera. Choose solid, classically cut pieces and add color and patterns with accessories. The goal is for the focus to be on you and not your clothes.