As a real estate professional, you understand the importance of your social media presence in marketing your business, cultivating potential clients, networking with colleagues, and connecting with previous clients. In spite of your best efforts, it can be easy to reach a social media plateau where it can seem as though you’re spinning your wheels. If you’re interested in increasing your social media presence, here are four things to try:
1. Post regularly
It’s easy to get busy and forget about posting or procrastinating and let long periods pass without logging into your accounts. Make a schedule on your calendar or set a phone alarm to remind you that it’s time to post. In addition to keeping your audience engaged, regular postings keep you in the habit of using your social media accounts.
Social media should be an interactive experience and not a one-sided proposition. To actively grow your social media presence, it’s important to follow other accounts and comment, message, and initiate friend requests. Try to connect with others on your platforms, and see the difference that it makes.
It can be beneficial to have several accounts on a variety of platforms, which might include Facebook, Instagram, Twitter, LinkedIn, YouTube, and others. Post content across all your social media platforms and channels, and link when you can. Make content shareable, and encourage your friends to pass it along on their accounts.
4. Create useful content
In addition to sharing listings and personal news, consider what information your social media audience likely needs and would be interested in reading. After all, as a real estate professional, you have specific expertise that you can share that is valuable to your audience. Each month or quarter, take some time to think about subjects that you can address on social media and design content around those topics. Whenever possible, include images with your content to attract attention and to support your message.
Remember to ask your real estate partners if they have content to contribute to your social media channels. For example, your HSA Account Executive can offer information about the value and importance of home warranty coverage for homebuyers, sellers, and real estate professionals. Contact your HSA Account Executive today about complimentary marketing materials that can help you build relationships, win listings, and build business.