When you help people buy and sell real estate, you’re helping them make important financial and lifestyle decisions that will impact their lives for years. Real estate transactions can be intense times during which you can get to know your clients very well, often leading to lasting friendships. After the closing papers are signed, here are some ways that you can maintain relationships:
1. Holidays
Reaching out to former clients during special days of the year is a great way to pass along your well wishes and to find out what’s new in their lives. In addition to sending holiday greetings, consider including favorite recipes, decorating tips, or traditions that you’d like to share.
2. Birthdays
Everyone likes being celebrated on their big day, and keeping record of your clients’ birthdays is a considerate way of staying in touch. Whether you choose to send a card through the mail, a digital greeting, or a social media message, wishing clients a “happy birthday” takes little time but can have a big impact. Keep track of approaching birthdays on your calendar and set reminders, so you don’t forget.
3. Closing Anniversaries
Another thoughtful way to stay in touch with clients is to contact them on the anniversary of the closing date for their transaction. Since this is a date that they may not even remember, they’ll likely appreciate your thoughtfulness even more. In your message, be sure to let them know how much you enjoyed working with them and appreciate being chosen as their agent.
4. Social media
Be sure to follow your clients on social media platforms and interact with them through comments and messaging. Reading social media posts is a great way to keep up with what’s going on in their lives and share your news. You can also share real estate news and information that your clients may be interested in, helping you stay connected.
5. HSA Home Warranties
In addition to showing clients that you have their best interests in mind, HSA home warranties provide you with some opportunities for staying in communication with them. First, they’ll likely think of you – and thank you – every time they request HSA service for covered items. The year of budget protection for covered repair or replacement expenses due to normal wear and tear that an HSA home warranty provides can also increase client satisfaction. HSA home warranties can help you maintain the kind of long-term client relationships that lead to rewarding friendships, repeat business, and referrals.
Staying in touch with former clients and maintaining those relationships can be one of the most rewarding aspects of a real estate career. Remember, you don’t need a calendar alarm, a scheduled prompt, or even a reason to get in touch with a client. When a client crosses your mind, staying connected can be as simple as picking up the phone and saying hello.