How Can Home Warranties Add Value to Listings?

When you help clients list their home for sale, there are a lot of decisions to be made. What will be the listing price? What should the listing description say? How can you best market the property? Should you hold an open house? Each decision can have an impact on the transaction as well as on your relationship with the clients.

One of the most important decisions to consider early in the transaction process is whether to add a home warranty to the listing. A service contract that will help safeguard against the cost of covered repairs or replacements to major components of home systems and appliances that fail due to normal wear and tear, home warranties have significant benefits for homeowners as well as for real estate professionals. When sellers commit to purchasing an HSA Home Warranty for the buyer, they receive coverage, too. Here are some ways that such coverage can add value to listings:

  • Home warranties can be a compelling differentiator in marketing a home, and they offer additional value to prospective buyers.
  • Coverage can help attract interest in the home through signage and listing descriptions.
  • Potential buyers have peace of mind knowing that their home warranty can help mitigate the high cost of repairs and replacements.
  • Sellers will enjoy being able to manage and anticipate their own expenses for covered home systems or repairs that crop up with the home is listed.
  • Instead of scrambling for a reliable repair professional to help, sellers can submit a service request online or via phone 24/7 in the event of covered home system malfunctions during the listing period, relieving showing appointment anxiety and household budget concerns.
  • A home warranty can help mitigate unexpected, covered issues noted in the home inspection to help keep the sale on track.
  • Home warranty plans can complement standard homeowners insurance by covering certain essential applications and home system components when they break down due to normal wear and tear – items that most homeowners’ insurance policies do not include. (While a home warranty is a good accompaniment to standard homeowners insurance, it’s not a
    substitute for it.)
  • Coverage may be viewed as an element of good faith toward potential buyers.
  • A home warranty can help with post-sale dispute prevention by giving the buyer a resource if a covered mechanical system component fails.
  • Sellers can focus on their upcoming move and budgeting for their next home, enjoying a less stressful transaction process.

In addition to adding value to listings, HSA Home Warranties add value for real estate professionals, too, through the company’s knowledgeable and experienced Account Executives. The HSA sales team is available to answer questions, order warranties, deliver marketing materials, speak at sales meetings, and help you build solid, long-term client relationships that lead to repeat business and referrals. For industry insight and local real estate market expertise, contact your HSA Account Executive today.