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Back To School

The easy, carefree days of summer are drawing to a close as families across the country prepare to send their students back to school. This time of year can be exciting, busy, and demanding for parents, teachers, and school administrators, especially if they are in the process of buying or selling a home. Many real estate professionals are also school parents, which means balancing a full workload of listings, showings, and closings with carpools, homework, and sports practices. Fortunately, there are some things that real estate professionals can do now to brace for back-to-school chaos.

Get Organized

If you’re a parent, get ready for the school rush by being as prepared as possible. Purchase all necessary school supplies ahead of time, and set up an electronic home calendar that all family members can access. Plan ahead breakfast and school lunch menus, as well as some quick and easy dinner ideas. Set aside a designated area for homework and keep all school supplies stored there.


Be Ready To Coordinate Schedules

With school back in session, it may be more challenging to schedule client appointments and home showings.  As you schedule your day, be aware that some clients may be unavailable during certain dates or times due to school responsibilities. It may even be advantageous for you to take a proactive approach and ask clients with school-aged children (or clients who are teachers) what dates and times they may need to work around. Knowing this information in advance may save you time, confusion, and frustration in the long run.


Plan For More Traffic

In many areas, traffic increases significantly when schools start again, particularly around school starting and dismissal times. As you head out to meetings or showings, be sure to allow additional commute time during school rush hours. It’s also a good idea to have some detour routes in mind just in case you get stuck in a school-related traffic jam.


College Bound 

If you have clients with students heading off to college for the first time – or if you’re the parent of a college freshman – be aware that this can be an emotional time for all involved. Show your support to clients by acknowledging this significant transition, or let clients know that you’re getting ready to take your child to college and may be out of the office for a time.


Connect With Your Clients

Celebrate this time of year with your clients. If you have clients with school-aged children, consider dropping off small, inexpensive back-to-school gifts, such as pencils, markers, writing pads, or healthy snacks. If you have clients who are teachers or school administrators, think about giving them coffee shop gift cards, a professional publication subscription, or a greeting card to wish them luck in the coming year.


Go Back To School Yourself

Become a student again and complete that real estate continuing education class, training course, or webinar you’ve been thinking about. Or, sign up for a class related to a hobby or sport that interests you. Remember, it’s never too late to learn!

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