Virtual Reality (VR) technology creates
an interactive 3D experience that immerses the user in the virtual environment
through the use of a headset. It’s an exciting innovation in the gaming world,
but now VR is making headlines in luxury real estate.
VR technology is still relatively
expensive, but insiders suspect that VR is poised to transform the real estate
industry within the next five years. VR home tours offer great benefits to
sellers, buyers and real estate professionals.
Imagine a world in which you show a
home only once, or you show clients only one home. That’s maximum efficiency,
and VR places this scenario within the realm of possibility.
Much like panoramic photography
changed the way people sell and shop for homes, VR will take the efficiencies
of “seeing more” to the next level. When you can experience a real location
remotely, you can make better decisions.
With VR, real estate professionals
will be able to help shoppers hone their list to serious inquiries only. Sellers
can keep their homes livable without having to make them “showroom ready” every
time someone wants to see their home. Most of the shopping can be done before
committing to the trip.
Did you know that people stay on a page with a 3D walk-through
10x longer? According to YouVisit, VR showings result in longer engagement,
higher conversion and more measurable data.
VR lets you see what your client is
seeing, as they see it. This way you can speak to the space as you would in an
With Google Cardboard VR Headset units
costing around $10 each, you can send interested clients pre-loaded content
tailored to their wants and needs. At such a low cost, you can easily afford to
label the units you send out and reinforce your branding.
Gain a Competitive Edge
As VR takes hold in the real estate
industry, more agents will be adopting this cutting-edge technology. Stay ahead
of the competition by seeking out practical uses for these innovations in your