just passed the 400-million-user mark, and with the US population spending an
average of 1.7 hours on social media every day, this is a big deal for your
business. Think you don’t need Instagram followers? Consider that 61% of Instagram users are between the ages
as the 2nd most popular messaging app, Instagram was rated as the #1 social media app for brand social
engagement. Instagram estimates that, by 2017, more than 70% of US
companies will use their platform as a marketing tool.
offers millions of eyes—for free—if you’ll only take the leap. Here are some
suggestions for getting started, and some benefits to using Instagram to help
build your business.
Build Your Brand
can take some time to build a following, but this is your chance to celebrate
the great work you get to do everyday. Make sure to post regularly—neither too
frequently nor too infrequently—and engage with your followers. This can be as
simple as responding to a comment on your post, or occasionally commenting on
posts your followers publish.
linking to your website in your Instagram profile to help drive traffic in both
directions. Also, try using the same profile photo on Instagram that you use
elsewhere to create consistency across your personal brand.
is your chance to give your audience behind-the-scenes access to your exciting
world. With a visual-focused medium like Instagram, be sure to celebrate the
beauty in what you do.
Make It Yours
ahead and fill in your followers on the human aspects of your business. Share
photos from the company BBQ and show off your familiarity with the community. Try
to position yourself as having local expertise.
posting photos and videos, you might be tempted to think of them as “assets.”
They are, but they’re your assets. It
is not recommended to post stock images or videos, even if you alter them
before posting. Keep it real.
are capable of joining all parts of a conversation under one searchable term.
Definitely use hashtags when you post, but don’t overdo it. An easy way to
approach hashtags is to ask “is this a conversation I want to be a part of?”
Then ask “am I contributing to this conversation?” If both answers are “yes,”
post and hashtag away!
see better results from hashtags that are popular (trending) at the time of
posting and relevant.
videos experience 2x the engagement of photo posts. And with a running time of
3-15 seconds, the videos meet the market demand created by shorter attention
spans. Make your videos an Instagram replacement for 3D-walkthroughs. Instagram
now counts video views, so you can see the engagement for each post.
creating mini-scripts for your videos. Since you only get 15 seconds, you want
to make sure your voiceover covers the highlights.
is tied with Snapchat as the 2nd most popular messaging app. What’s
number 1? Facebook. Who owns Instagram? Facebook. This is a big deal.
sure you auto-share your Instagram posts to your Facebook and Twitter accounts
for maximum engagement. Auto-sharing can help boost engagement and amplify your
30% of the US population uses Instagram. In fact, Instagram usage has doubled
in just the last 2 years. With 80 million photos uploaded daily, make sure
you’re making the most of this high-engagement platform.