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How To Compete With Zillow, Trulia and Realtor.com

Can you imagine the impact on your business if you showed up as one of the top search results, right next to Zillow, Trulia and Realtor.com? What if you could do it for free?

Ninety percent of home buyers search online to find their next home, and where you show up in those search results has an enormous impact on your leads and website traffic. The first page of search results receives 91.5 % of all clicks, and the top 3 results get 61.5% of that traffic. Bottom line: it’s extremely valuable to your business to show up at the top, and there is now a free way to be there every time a customer searches for "real estate agent" or "homes" in your area: Google Plus Local.

Compete with Zillow, Trulia and Realtor.comGoogle Plus is the #1 social media platform for boosting your search rankings.  In fact, a website’s number of “+1’s” is more highly correlated with search rankings than any other factor (think of +1’s as the Google equivalent of a Facebook “Like”). This means setting up a Google Plus page has a greater impact on search rankings than the name of your website, or the keywords you use to describe your business.

Once you set up and verify a Google Plus page for your business, you’ll appear on that first page of search results, at the top, in prime position, each time a customer searches for a real estate agent or homes in your area. Just like the Yellow Pages years ago, if you want to be found now you have to be on the top of search results.

And all it costs it the time it takes to set up your page! Even if you don’t plan on using the page, get it set up and verified so you can show up in those top search results. To be verified, all you need to do is request a “pin,” and Google will mail you a postcard. About a week later, you will receive a security code that you can enter online. After that, your business will start to show up in the top of local search results.

That’s not even everything! There are more advantages to setting up a Google Plus Local business page. If you choose to be active and use your page (which you should!), your search listing will include relevant posts, photos and videos you post before anyone even clicks on a link. That means you can have people viewing listings, watching your neighborhood tour videos and viewing your contact information before they ever click on a single search result. This is the kind of engagement Zillow, Trulia and Realtor.com can’t compete with, because they rely on users entering their site. By reaching potential customers earlier, you can offer them a quality experience first, and
then take them to your website.

If you’re ready to boost your business, all you need is about a half hour to set up your page. To get started, visit HSA Home Warranty’s YouTube channel for video walkthroughs that will guide you through creating a page and requesting verification. If you’re new to the entire Google Plus platform, review the basics on Slide Share.

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